Armand's lab

Become a Webdesigner

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In this training, you will acquire the solid foundations of design, master professional tools, and learn to design effective, modern… and saleable interfaces.

What you will learn:

Understanding the basics of web and design

You will learn the fundamentals of ergonomics, visual hierarchy, typography and good layout practices to create clear and effective interfaces.

  • Module 1 – The fundamentals of web ergonomics
    Understanding online user behavior, reading areas, navigation paths and reflexes to follow to avoid losing attention.

 

  • Module 2 – Visual Hierarchy and Page Structuring
    Learn how to organize information on a page to guide the eye: titles, subtitles, contrasts, white space, calls to action.

 

  • Module 3 – Typography for the web
    Choosing suitable fonts, creating coherent heading systems, mastering spacing, size, and readability on all screens.

 

  • Module 4 – Colors and Contrasts
    Using color to enhance readability, emotion, and visual consistency. Introduction to tools like Coolors or Adobe Color.

 

  • Module 5 – Grids and Responsive Layout
    Learn how to create balanced compositions with a grid (2, 3 or 4 columns), adapt elements to mobile screens, and maintain visual consistency.

 

  • Module 6 – Basic UI Design
    Identify common interface elements (buttons, forms, menus), understand their function and design for a smooth user experience.

 

  • Module 7 – Concrete examples and practical tools
    Analysis of good and bad designs, introduction to tools like Figma (for prototyping), Loom (for providing design feedback), and Canva (for quick visual basics).

Install and configure WordPress

You will know how to choose a host, install WordPress in a few clicks, secure your site, and configure it correctly from the start.

  • Module 1 – Choosing a good host
    Clear comparison of hosts suitable for WordPress (O2Switch, Hostinger, Infomaniak, etc.), with selection criteria according to your needs.

 

  • Module 2 – Buying a Domain Name
    Steps to reserve a domain name, check its availability, and connect it to your hosting.

 

  • Module 3 – Install WordPress in one click
    Using automatic installers offered by hosts, checking that the site is working properly once installed.

 

  • Module 4 – Basic Settings
    Set up WordPress correctly from the start: permalinks, language, admin account, time zone, default pages, comments.

 

  • Module 5 – Securing Your Site from the Start
    Install security plugins (Wordfence, Limit Login Attempts), create automatic backups, and set up protected access.

 

  • Module 6 – Preparing a Clean Environment for Design
    Removing unnecessary default content, organizing pages, installing a basic theme, and preparing the ground for graphic design.

 

Master a visual builder (Elementor)

You will learn how to create a professional website without coding using a modern visual builder: add sections, customize blocks, create animations, and manage responsiveness.

  • Module 1 – Getting Started with Elementor
    Installation, basic configuration, and exploring the interface: sections, columns, widgets, settings panel, and preview.

 

  • Module 2 – Creating Structured Sections
    Learn how to build a page in blocks: banners, content, calls to action, testimonials. Use predefined templates and create custom structures.

 

  • Module 3 – Customize Elements
    Modify colors, typography, spacing, borders, backgrounds, to create a 100% tailor-made design.

 

  • Module 4 – Integrate dynamic content
    Add images, videos, icons, sliders, galleries, forms, and Google Maps, while optimizing site performance.

 

  • Module 5 – Adding Effects and Animations
    Use scroll animations, hover effects, transitions, and transparency effects to enhance the user experience.

 

  • Module 6 – Optimize for mobile and tablet
    Adapt the layout according to screen formats, adjust margins, text sizes and display orders for responsive rendering.

 

  • Module 7 – Managing an Entire Site with Elementor Pro
    Introduction to theme builders, headers, footers, blog templates, and product pages to create a complete, coherent, and modular site.

Optimize natural referencing (SEO)

You will learn how to make your sites fast, readable on mobile, and better referenced thanks to simple optimizations and adapted plugins.

  • Module 1 – Understanding the Basics of SEO
    Introduction to how Google works, ranking criteria, and the three pillars of SEO: technique, content, popularity.

 

  • Module 2 – Writing for the web and search engines
    Learn how to structure your pages with tags (H1, H2, etc.), write clear, useful texts that are naturally optimized around keywords.

 

  • Module 3 – Technical Optimization on WordPress
    Speed ​​up the site, configure meta tags, optimize permalinks, and check indexability with tools like Google Search Console.

 

  • Module 4 – Mobile and Responsive Optimization
    Adapt design for all screens, test mobile performance with PageSpeed ​​Insights, and correct mobile readability errors.

 

  • Module 5 – Install and Configure the Right Plugins
    Use reliable plugins like Rank Math or Yoast SEO to manage titles, descriptions, sitemaps, and more.

 

  • Module 6 – Structuring Images and Media
    Reduce image weight, add alt tags, choose the right formats (WebP, SVG), and optimize file names for SEO.

 

  • Module 7 – Tracking your SEO performance
    Introduction to Google Analytics, Google Search Console and other tools to track your keywords, clicks, and adjust your strategy.

Customize the design to a client's image

You will discover how to adapt a design to the needs of a client or a project: choice of colors, typography, visuals and graphic consistency, different types of sites (showcase, e-commerce, etc.).

  • Module 1 – Understanding the Client Brief
    Learn how to ask the right questions to identify the client's expectations, target audience, goals, and inspirations. Questionnaire templates provided.

 

  • Module 2 – Defining a Consistent Visual Identity
    Choosing a color palette, typography, and visuals that align with your industry and branding. Using tools like Adobe Color, Google Fonts, and FontPair.

 

  • Module 3 – Adapting the design to the type of site
    Learn the differences between a showcase site, a blog, a portfolio or an e-commerce site, and adapt the structure and visuals to each format.

 

  • Module 4 – Create simple mockups with Figma or Canva
    Use accessible tools to offer the client an initial vision of the site, respecting its graphic universe.

 

  • Module 5 – Integrating a graphic charter into WordPress
    Learn how to apply a visual identity in a WordPress theme: customizing fonts, global colors, buttons, headers, etc.

 

  • Module 6 – Managing customer feedback effectively
    Implement a simple method for presenting your proposals, collecting feedback, and managing adjustments without project drift.

 

  • Module 7 – Creating Reusable Templates
    Build custom blocks or sections that you can reuse on other similar projects, to gain efficiency.

Manage a client project from A to Z

You will learn how to manage each step: brief, quote, model, production, modifications, delivery, and post-project monitoring.

  • Module 1 – Prepare a Structured Brief
    Learn how to ask the right questions from the start to understand the client's needs, define the site's objectives, and avoid confusion from the start. Brief template included.

 

  • Module 2 – Writing a Quote and a Clear Schedule
    Learn how to create a precise quote and a realistic schedule. Introduction to tools like Freebe or Notion to track progress.

 

  • Module 3 – Propose a first mockup
    Present a first preview of the design via Figma, Canva or directly in WordPress. Manage feedback with a simple and structured method.

 

  • Module 4 – Create the site in stages
    Break down the creation of the site into logical phases (structure, content, design, responsive, SEO) to maintain good organization.

 

  • Module 5 – Managing Returns and Changes
    Implement an efficient method for receiving change requests, while avoiding endless back-and-forth. Tracking tools provided.

 

  • Module 6 – Deliver the site properly
    Delivery checklist: optimized site, active backups, administrator access, rapid training of the client on the tool.

 

  • Module 7 – Ensure post-project follow-up
    Set up a maintenance or support offer, and maintain an active customer relationship to encourage recommendations or recurring missions.

Our strengths

Practical method

We get straight to the point: simple advice, clear steps, and accessible results, without unnecessary jargon or vague promises.

Experience

Everything we share comes from the field. Our advice is based on real-life situations, real-life tests, and a 100% nomadic lifestyle.

Practical tools

You’ll leave with ready-to-use resources: message templates, checklists, tutorials, tracking tables… everything to save time.

Personalized support

I’ll be your personal guide from start to finish. No impersonal team or automated responses: you’ll have a real contact, available, attentive, and committed to your progress.

Flexible format

There’s no pressure or time constraints: you progress at your own pace. The program is subscription-based, allowing you to take as much time as you need, without the hassle of commitment or stress of “finishing on time.”

Simplicity & autonomy

Everything I offer is designed to be easily implemented, at your own pace, according to your objectives, without dependence on complex tools or a technical team.