Become a Community Manager

In this training, you will learn how to create engaging content, build a strong community and manage a social media strategy like a real pro.

What you will learn:

Understanding the basics of web and design

You will learn the fundamentals of ergonomics, visual hierarchy, typography and good layout practices to create clear and effective interfaces.

Module 1 – The fundamentals of web ergonomics
Understanding how users navigate a site or social network to create easy-to-consume content.

Module 2 – The main principles of visual hierarchy
Knowing how to organize information (titles, texts, visuals, buttons) to guide attention in a logical and fluid manner.

Module 3 – Typography and on-screen readability
Learn how to choose the right fonts, sizes and spacing for accessible and professional content.

Module 4 – Colors: Harmony and Contrasts
Understanding color combinations, the importance of contrasts for readability, and how to create a coherent palette.

Module 5 – Create a simple and effective visual identity
Structure a basic graphic charter (logo, colors, typography, image styles) to use on all media.

Module 6 – Good Layout Practices
Use grids, margins, alignment and proportions to create structured and reader-friendly designs.

Module 7 – Introduction to Canva for professional visuals (without being a graphic designer)
Step-by-step discovery of Canva: creating templates, managing files, using the element bank and design tips.

Module 8 – Adapting a design to different formats (mobile, stories, carousels, etc.)
Knowing how to adapt the same visual to different media while maintaining readability and consistency.

Module 9 – Classic mistakes to avoid in social media design
Identify and correct common errors (overload, inconsistency, illegible text, poorly chosen colors).

Module 10 – Additional tools for further study
Presentation of useful tools:
- Coolors (pallet generator)
- Fontpair (typography associations)
- Figma (beginner level) for the more curious
- Remove.bg to easily cut out images
- Unsplash & Pexels for royalty-free visuals

Define your positioning and find clients

Learn to identify your niche, your strengths and your style to differentiate yourself in a competitive market.

Master organic strategies to land your first contracts (prospecting, networks, partnerships).

Module 1 – Identify your skills and added value
Take stock of your strengths, your experiences, your style and what makes you different as a freelance community manager.

Module 2 – Choosing a strategic and realistic niche
Learn how to choose a sector or type of client to better target your communication and attract the right prospects.

Module 3 – Building your positioning in a clear and credible manner
Define your message, your tone, your main offers, and what you want customers to remember about you.

Module 4 – Create an effective client pitch (oral + written)
Know how to present yourself in a few sentences, with clarity and impact, orally, by message or on your marketing materials.

Module 5 – Developing your online presence as a freelancer
Structure a LinkedIn profile and/or a professional Instagram bio, consistent with your positioning.

Module 6 – Implement a simple and sustainable prospecting strategy
Learn how to find clients for free through direct prospecting (messages, emails) and how to do so without appearing pushy.

Module 7 – Create a database of qualified prospects
Use Notion or Google Sheets to organize your prospecting: contact tracking, follow-ups, personalization.

Module 8 – Using LinkedIn to Attract and Land Jobs
Optimize your profile, publish strategic content and connect with qualified prospects.

Module 9 – Use your personal and professional network intelligently
Know how to talk about your activity around you, activate the right people, and transform your close circles into relays.

Module 10 – Implement a partnership or subcontracting strategy
Identify agencies, freelancers or contractors with whom to collaborate or subcontract, to land assignments more quickly.

Module 11 – Create a mini-portfolio even without customer experience
Learn to build practical cases, fictitious studies or volunteer projects to prove your value and reassure customers.

Module 12 – Managing initial exchanges and transforming a contact into a customer
Knowing what to say in approach messages, how to qualify a need, ask the right questions and propose an offer.

Create an offer

Structure a simple, understandable service offering adapted to customer needs.

Calculate your prices strategically and know how to justify your value to customers.

Module 1 – Understanding typical customer needs (SMEs, creators, e-commerce, etc.)
Learn to analyze specific expectations according to sectors to adapt your offer to the real problems of customers.

Module 2 – Clearly define your services and limits
Establish a precise list of the services offered (account management, content creation, reporting, moderation, etc.) and what is not included .

Module 3 – Building a clear and attractive offer
Structure your offer into packages or à la carte services, with clear headings, expected results and formats adapted to the target.

Module 4 – Include concrete and measurable deliverables
Know how to present exactly what the client will receive (e.g.: 12 visuals + 12 captions + monthly editorial planning + PDF reporting).

Module 5 – Create a differentiating offer
Add added value elements (responsiveness, automation, monitoring, strategic advice, etc.) to stand out from the competition.

Module 6 – Calculate your prices strategically
Simple methodology for setting your prices according to your time, expenses, perceived value, and type of customer.

Module 7 – Adapt your prices according to the mission format (one-off, monthly, consulting)
Create price grids for different configurations: recurring service, one-off support, audit, etc.

Module 8 – Justify your prices with confidence and professionalism
Know how to calmly explain what justifies the proposed price (results, expertise, time invested) and respond to classic objections.

Module 9 – Knowing how to say no to a bad client or a poorly framed mission
Set your conditions from the start to avoid excesses and preserve the profitability of your business.

Module 10 – Practical tools for presenting your offer
Use clear and professional materials:
- Notion / Google Docs (interactive or deliverable offer)
- Canva (visual presentation)
- Dynamic PDF with clickable buttons
- Indy / Freebe to integrate your quotes directly into an invoicing system

Building a social media strategy from A to Z

Learn how to analyze a market, define objectives, choose the right networks and build an editorial schedule.

Module 1 – Understanding the basics of a social media strategy
Discover the pillars of an effective strategy: audience, objectives, message, channels, content and analysis.

Module 2 – Analyzing a market and its target audience
Learn how to spot trends, analyze the competition and create ideal customer profiles (buyer personas) using tools like Similarweb , Facebook Audience Insights or SparkToro .

Module 3 – Define clear and measurable objectives
Formulate objectives aligned with the customer business (visibility, engagement, traffic, conversion) using the SMART method.

Module 4 – Choosing the right social networks according to the activity
Understand the strengths of each platform (Instagram, LinkedIn, TikTok, Facebook, Pinterest, X...) and select the right channels according to the target and objectives.

Module 5 – Define a coherent and differentiating editorial line
Create a clear editorial line (tone, style, subjects, formats) to remain consistent and professional over time.

Module 6 – Plan the types of content to publish
Identify the different formats to integrate: carousels, reels, stories, lives, educational, inspirational or promotional posts.

Module 7 – Building a simple and effective editorial schedule
Learn how to plan your content over 1 month with Notion, Google Sheets or Trello, to avoid mental load and gain regularity.

Module 8 – Organize your ideas and publications with suitable tools
Use of Notion , Trello , ClickUp or Airtable to centralize ideas, visuals, texts and publication dates.

Module 9 – Managing highlights and events
Knowing how to integrate chestnuts, launches, commercial periods and news into your content strategy.

Module 10 – Validate and present the strategy to a client
Create a clear document (PDF or presentation) to explain the proposed strategy to the client, with structure, visuals and justification.

Create impactful and consistent content

Know how to create visuals, videos and texts adapted to each platform, while respecting an editorial line.

Save time with templates, create a professional and consistent visual identity.

Learn how to write captions and content that capture attention and engage audiences.

Module 1 – Understanding the benefits of automation in social media
Identify repetitive tasks to automate to save time while remaining consistent and professional.

Module 2 – Setting up a smart editorial calendar with Notion
Create a simple system to organize your content by platform, date, post type, visual, caption and publication status.

Module 3 – Scheduling your posts with Metricool (or Buffer)
Discover how to connect your networks, schedule your posts, analyze the best times and automate publishing.

Module 4 – Using Canva in conjunction with its planning tools
Create visuals directly in Canva, integrate them with Metricool or Buffer and avoid double manipulation.

Module 5 – Centralize your strategy with a Notion dashboard
Build a single space to track your content ideas, publication status, upcoming visuals and performance.

Module 6 – Automate reminders and customer validation
Create alert systems (by email, via Notion or Google Calendar) to send content to be validated and avoid oversights.

Module 7 – Reuse and recycle your content intelligently
Set up a system to reuse old, high-performing content, adapt it and republish it strategically.

Module 8 – Analyze Performance Automatically
Learn how to use Metricool dashboards to track the progress of each network without spending hours on it.

Module 9 – Create a simple client reporting system
Create monthly reporting templates (on Notion, Google Slides or PDF) to send quickly and without re-entering.

Module 10 – Bonus Automation Tools (Advanced Level)
Discover other tools to go further:
- Zapier / Make : automate tasks between multiple apps (e.g. Notion + Gmail + Google Drive)
- Publish / Later : alternatives to Metricool with specific functions
- ChatGPT + Notion AI : Rapid generation and structuring of content ideas

Automate social media management

Discover the best tools for scheduling, analyzing and optimizing your publications (Notion, Metricool, Buffer, etc.).

Module 1 – Understanding the benefits of automation in social media
Identify repetitive tasks to automate to save time while remaining consistent and professional.

Module 2 – Setting up a smart editorial calendar with Notion
Create a simple system to organize your content by platform, date, post type, visual, caption and publication status.

Module 3 – Scheduling your posts with Metricool (or Buffer)
Discover how to connect your networks, schedule your posts, analyze the best times and automate publishing.

Module 4 – Using Canva in conjunction with its planning tools
Create visuals directly in Canva, integrate them with Metricool or Buffer and avoid double manipulation.

Module 5 – Centralize your strategy with a Notion dashboard
Build a single space to track your content ideas, publication status, upcoming visuals and performance.

Module 6 – Automate reminders and customer validation
Create alert systems (by email, via Notion or Google Calendar) to send content to be validated and avoid oversights.

Module 7 – Reuse and recycle your content intelligently
Set up a system to reuse old, high-performing content, adapt it and republish it strategically.

Module 8 – Analyze Performance Automatically
Learn how to use Metricool dashboards to track the progress of each network without spending hours on it.

Module 9 – Create a simple client reporting system
Create monthly reporting templates (on Notion, Google Slides or PDF) to send quickly and without re-entering.

Module 10 – Bonus Automation Tools (Advanced Level)
Discover other tools to go further:
- Zapier / Make : automate tasks between multiple apps (e.g. Notion + Gmail + Google Drive)
- Publish / Later : alternatives to Metricool with specific functions
- ChatGPT + Notion AI : Rapid generation and structuring of content ideas

Analyze your performance and produce reports

Know how to interpret key data (engagement, reach, conversion) to prove your impact to your clients.

Module 1 – Understanding Key Performance Indicators (KPIs)
Discover essential metrics: engagement rate, reach, impressions, clicks, conversion rate, number of leads or sales generated.

Module 2 – Knowing how to read statistics from the main platforms
Practical analysis of integrated tools:
- Meta Business Suite (Facebook / Instagram)
- LinkedIn Analytics
- TikTok Analytics
- Pinterest Analytic

Module 3 – Evaluate the performance of different types of content
Identify what works best (carousels, reels, videos, stories, simple publications) depending on the platform and the target.

Module 4 – Monitoring community growth
Knowing how to interpret subscriber growth, audience quality, user behavior (peaks, churn, engagement peaks).

Module 5 – Create a simple and visual dashboard
Build clear reporting with Google Sheets, Notion or Canva, to track results month after month and highlight important figures.

Module 6 – Presenting your results in a professional manner
Learn how to format a report that is understandable for the client, with a summary, recommendations and areas for improvement.

Module 7 – Knowing how to adapt your strategy using data
Use analysis to adjust the type of content, publication times, formats or channels according to the results observed.

Module 8 – Automating part of the data collection
Presentation of tools like Metricool , Later or Socialblade to centralize and visualize performance more easily.

Module 9 – Analyzing the results of sponsored campaigns (Meta Ads)
Read campaign performance reports: cost per click, click rate, conversion rate, return on investment.

Module 10 – Identify clear and realistic performance objectives
Know how to set quantified objectives based on the mission, the sector and the resources available.

Manage customer relationships like a pro

Establish a good framework for collaboration, manage feedback, organize meetings and build customer loyalty.

Module 1 – Establish a clear framework from the start of the mission
Learn how to write a charter or framework document to define roles, limits, deadlines, communication channels and deliverables.

Module 2 – Implementing a simple and effective customer onboarding
Create a smooth welcome process: brief questionnaire, launch call, shared documents, tools to use.

Module 3 – Knowing how to say no and manage limits
Define what is or is not included in the service, avoid excesses and set limits without harming the relationship.

Module 4 – Managing customer returns and feedback without stress
Implement a method for collecting, sorting and processing feedback in a constructive and professional manner.

Module 5 – Organize and lead regular meetings
Structure useful, concise and impactful meetings to take stock with the client and show the progress of the work.

Module 6 – Maintaining clear and professional communication
Choose the right tools (Notion, Slack, Google Docs, Loom, etc.) to centralize exchanges, avoid misunderstandings, and remain professional.

Module 7 – Create an organized client tracking system
Use a dashboard (on Notion or Trello) to track deadlines, specific requests and strategy adjustments.

Module 8 – Prepare clear and results-oriented reporting
Provide a simple and visual monthly report with key KPIs, actions taken and strategic recommendations.

Module 9 – Building long-term customer loyalty
Identify key moments to offer a renewal, an upsell or a new mission, without forcing the sale.

Module 10 – Managing Difficult Situations Professionally
Knowing what to do in the event of a dissatisfied customer, late payments or tension: staying in control and coming out on top.

Our strengths

Practical method

We get straight to the point: simple advice, clear steps, and accessible results, without unnecessary jargon or vague promises.

Experience

Everything we share comes from the field. Our advice is based on real-life situations, real-life tests, and a 100% nomadic lifestyle.

Practical tools

You’ll leave with ready-to-use resources: message templates, checklists, tutorials, tracking tables… everything to save time.

Personalized support

I’ll be your personal guide from start to finish. No impersonal team or automated responses: you’ll have a real contact, available, attentive, and committed to your progress.

Flexible format

There’s no pressure or time constraints: you progress at your own pace. The program is subscription-based, allowing you to take as much time as you need, without the hassle of commitment or stress of “finishing on time.”

Simplicity & autonomy

Everything I offer is designed to be easily implemented, at your own pace, according to your objectives, without dependence on complex tools or a technical team.